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Behind the scenes

Founder president of the Theatre Owners Association, the late Keki Modi strove to provide the best in entertainment to Indian audiences

"Everybody only looks at an actor. Nobody looks at an exhibitor/distributor,” remarked Roosi Modi when bringing to light the role played by his late father Keki who had a stake in over 100 cinema houses all over India in the 1940s. "In those days when the only entertainment was cinema,” Keki’s company Western India Theatres Limited acquired/leased/franchised single screen theaters and was given credit for being the first to introduce 3D, wide screen, and the Todd-AO (70mm) projection in India. In Roosi’s office at the Liberty Building at Marine Lines, the same premises used by Keki, the walls are adorned with......



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