Sam Balsara, chairman and managing director of advertising agency Madison World that created the much talked about Jiyo Parsi advertising campaign to help arrest the declining Parsi population in India says, "My favorite two lines in (the campaign) are, ‘Isn’t it time you broke up with your mom?’ and the other ‘Be responsible. Don’t use a condom tonight.’” Magic with a combination of just four or five words, he calls it. Balsara was quoted in exchange4media.com a Delhi based portal for the advertising industry on winning two gold awards at the Dainik Bhaskar INK Awards for Best Print Media advertising......