Jeena and JBS join

The 124-year-old Jeena and Company (Jeena) has announced the merger of freight forwarding and logistics oriented JBS Group, based in Ahmedabad, Gujarat, with its operations. As a part of the merger, Jeena will acquire the customers, team and assets of the 67-year-old JBS Group and expand its custom clearance footprint in Gujarat, noted trade reports. "Post-merger, the (Gujarat) business will operate under the name JBS Jeena Logistics, symbolizing the integration of both legacy brands and their combined heritage… This rebranding reflects the unified approach and the strengthened identity of the merged entity,” Jeena partner Homi Katgara told Parsiana on June 19, 2024. 




  
  Clockwise from top l: Sam Katgara with JBS partner 
  Samir Shah; Ahmedabad office; Homi Katgara



"The JBS merger with Jeena significantly expands (our) operational scale, enhancing its ability to manage larger and more complex logistics projects…. The combined entity, JBS Jeena Logistics, is expected to (yield)… a substantial boost in business volume and capacity,” stated Katgara. "JBS Logistics specializes in customs clearance and IATA (International Air Transport Association) cargo handling that complements Jeena’s existing services… This alignment enables JBS Jeena Logistics to offer end-to-end logistics services, including projects and international freight forwarding.” 
The merger will be beneficial for the client base of both Jeena and JBS, he stated: an integrated logistics solution "providing a seamless experience;” enhanced service offerings and expert support; an expanded footprint; tailor made solutions. "Customers can expect innovative and efficient solutions tailored to meet the evolving demands of the logistics industry,” stated Katgara.
Jeena partner Sam Katgara was quoted in Indian Transport and Logistics News (website) that "as a brand, we are moving in the direction that we envisaged and it is giving us positive results. With the merging of the JBS Group, we inked a partnership that brings together two esteemed, legacy organizations with a rich history and complementary capabilities, positioning us as a leading provider of end-to-end logistics solutions in the region.” He stated that "Together as JBS Jeena Logistics, we feel greatly confident to create value for our customers and stakeholders through our combined force.” 
Founded in 1957 by J. B. Shah, JBS Group is an ISO-certified group with diverse entities specializing in customs clearance, multimodal transport operations, and cargo handling.  The Group holds its own customs broking license relevant accreditation. JBS Group operates in approximately 60 countries. The Group comprises four companies: Jasvant B. Shah, Custom Brokers; Star Freight Private Limited; JB Infotech Private Limited and JBS Academy Private Limited. 
Jeena provides logistics and supply chain services including air freight, sea freight, door-to-door services and warehousing.