Revering the rooster

Corporate executive turned entrepreneur Tinaz Rohilla is fascinated by the rooster motif
Farrokh Jijina

Each time advertising-print media executive turned entrepreneur Tinaz Rohilla travelled abroad on official visits, she would come back with handcrafted roosters. "It was instinctive… My house has roosters from all over the world. But my business took a formal shape only after I resigned from my corporate life in The Times of India in late 2021. It was a time of introspection and reflection,” she stated in an interview with Parsiana on April 24, 2023. Parodarsh, the Avestan word for rooster, is what she named her sole proprietorship firm. The business creates and markets artefacts with the rooster motif in......



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