"Creatigies completed 21 years, and I thought it would be a good idea to be a little different, so the financial year idea popped up,” noted Navroze Dhondy, founder and managing director of Creatigies. Instead of the traditional January-December cycle, the New Delhi based advertising agency opted for the April to March format for their desk calendar.
"To be honest, the printer whom I have been using for the last so many years had a production issue, which delayed the printing too,” he added. "I had an option of starting from February or March…But then the Eureka moment happened. And......