The next generations have revamped the
iconic 107-year-old establishment
Berjis Desai
From a single can of milk to an iconic brand. Four generations of unbroken Parsi entrepreneurship over 107 years. A fanatical obsession with purity of products. Unbelievable brand recall despite near zero advertising. Like Tata and Godrej and Adi Marzban and Jam-e-Jamshed and Tanaz Godiwalla and the Union Press, Parsi Dairy Farm (PDF) is a household name not only in the community but also in Bombay. Now shaking off its understated low profile image and flexing its muscle by going corporate, digital and aggressive on a hitherto unprecedented scale; only after successfully staving off many an existential threat.
As the......